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Your newsletter reaches people who gave you their email address. That’s it. It lives in inboxes, competing with meeting invites, Slack notifications, and promotional spam.
A podcast lives in Apple Podcasts, Spotify, Overcast, Castro, and every other podcast app — platforms with 500 million+ combined users who will never see your email.
| Channel | Your newsletter | Your podcast |
|---|---|---|
| Email inboxes | Yes | No |
| Apple Podcasts | No | Yes |
| Spotify | No | Yes |
| Overcast | No | Yes |
| Google Podcasts | No | Yes |
| Podcast search | No | Yes |
| Podcast recommendations | No | Yes |
| Social sharing (audio clips) | Hard | Easy |
Adding a podcast doesn’t cannibalize your newsletter. It opens an entirely new distribution surface.
audiclip generates podcast episodes from your newsletter editions. Each episode gets an RSS entry. Podcast directories pick it up. Listeners discover you through search, recommendations, and browse.
You write your newsletter as usual. audiclip distributes it as a podcast automatically. Two channels from one piece of content.
You publish newsletter
→ audiclip generates podcast episode
→ Episode appears in podcast directories
→ New listener discovers your podcast through search
→ Listener likes it, subscribes to RSS
→ Listener sees "by [Your Newsletter]"
→ Subscribes to your email newsletter too
→ Now gets both formats → lower churn
This flywheel doesn’t exist for text-only newsletters. Podcast directories are a free discovery channel you’re currently leaving untapped.
Email is a great delivery mechanism. It’s a terrible discovery mechanism. Nobody browses inboxes looking for new newsletters to read.
Podcast apps are the opposite — people actively browse, search, and discover new shows. Your newsletter’s ideas deserve to be in both ecosystems.
Your English newsletter → audiclip generates episodes → a listener in Japan discovers it in their podcast app → they listen in Japanese.
Your content reaches audiences you could never email because they don’t read your language. 100+ languages. Automatic. One newsletter, global reach.
Email delivers to your list. Podcasts discover your next subscriber.