Medical Affairs: Clinical Data Physicians Actually Hear

Your medical affairs team publishes clinical trial results, real-world evidence summaries, and treatment guideline updates. You distribute them to physicians through rep visits, emails, and medical conferences.

Physician engagement with written medical content: declining every year. They have 7 minutes between patients. Reading a 12-page journal article isn’t happening.

The HCP Engagement Problem

Journal articles: Physicians intend to read them. 73% of saved medical articles go unread (same as consumer articles).
Rep visits: Shrinking access. Some physicians see reps once a month or less.
Conference attendance: 1-2 conferences per year. Covers a fraction of new evidence.
Email: Physician email open rates for pharma: ~12%.

Clinical Content as Audio

Turn medical affairs content into podcast episodes physicians listen to during their commute:

Clinical trial summaries: Two hosts discuss the primary endpoints, safety data, and clinical significance. “The phase III trial showed [X] with a p-value of [Y]. Here’s what this means for your patients.”

Real-world evidence: “Post-marketing data from 50,000 patients shows [Z]. The second host asks: How does this change the risk-benefit conversation?”

Guideline updates: “The AHA updated its hypertension guidelines. Here are the three changes that affect your practice.”

Competitive landscape: “A competing therapy just published results. Here’s how they compare.”

Why Physicians Listen

Between patients: 7-minute gaps are too short to read, perfect for audio snippets
Commute to hospital: 20-30 minutes of drive time, every day
Conference prep: Listen to relevant research summaries before sessions
CME credit potential: Audio-based education can qualify for continuing education

Cross-Language Medical Education

Your therapy is approved in 40 countries. Medical affairs content is in English. Physicians in Japan, Germany, Brazil, Korea need it in their language.

Audio in 100+ languages from one set of clinical content. Compliant, consistent, and immediate — without commissioning translations.

Compliance and MLR Review

The audio is generated from pre-approved text. Medical Legal Regulatory (MLR) reviews the source content. The audio is a faithful discussion of approved materials — no off-label claims, no unapproved indications.

Keep Reading

Clinical evidence matters. Only if physicians hear it.

#The HCP Engagement Problem

#Clinical Content as Audio

#Why Physicians Listen

#Cross-Language Medical Education

#Compliance and MLR Review