Publishers: Your Articles Are a Podcast Waiting to Happen

You publish 5-20 articles per day. Each one required reporting, writing, editing, and fact-checking. The article lives on your website for a few days, generates some traffic, and slowly dies.

What if every article also became a podcast episode — automatically?

The Publisher’s Audio Opportunity

New distribution: Your articles live on your website. Podcast episodes live in Apple Podcasts, Spotify, and every podcast app — where 500M+ listeners browse and discover content. A completely new surface area.

New ad inventory: Podcast ad rates ( $25-50 CPM) are higher than display ($ 5-15 CPM). Auto-generated episodes create new ad slots from existing content.

New engagement: Readers who fall off after the first paragraph become listeners who complete 20-minute episodes. Audio completion rates (85%+) far exceed text completion rates (~20%).

New subscriber value: A subscriber who reads AND listens is stickier than one who only reads. Multi-format engagement = lower churn.

How It Works at Scale

Each article on your CMS → auto-generates a podcast episode via audiclip’s technology. Two hosts discuss the reporting: what happened, why it matters, what’s next.

For a publisher producing 10 articles/day:

10 podcast episodes/day generated automatically
Zero production cost per episode
Distribution to all major podcast platforms
Cross-language — your English reporting becomes listenable in 100+ languages, reaching international audiences you couldn’t serve before

The Washington Post Precedent

The Washington Post launched an AI-personalized podcast in late 2025 — proving the format works for publishers. But they built it custom. audiclip’s technology makes this accessible to any publication, not just The Washington Post.

Revenue Model

Revenue Stream	Current (Text Only)	With Audio
Display ads	$5-15 CPM	Same
Podcast ads	$0	$25-50 CPM
Subscriber retention	6% monthly churn	~4.5% (audio reduces churn)
International audience	English readers only	100+ languages
Content lifespan	Days-weeks	Episodes stay in feeds indefinitely

For Niche Publishers

The math is even better for niche publishers (trade press, industry media, B2B publications). Your readers are professionals who commute. They’d listen to your coverage during their drive but can’t read during it.

A daily podcast of your top articles becomes the “morning commute show” for your industry.

Keep Reading

You already created the content. Let it work harder.

#The Publisher’s Audio Opportunity

#How It Works at Scale

#The Washington Post Precedent

#Revenue Model

#For Niche Publishers