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You need newsletter subscribers. Traditional lead magnets — PDFs, checklists, email courses — are overused. Everyone has them. Nobody downloads them anymore.
A podcast is a different kind of lead magnet. It lives in podcast apps. People discover it through search, recommendations, and sharing. Every listener is a potential newsletter subscriber.
Podcast listener discovers episode
→ Listens to 2-3 episodes (trust building)
→ Sees newsletter link in show notes / episode description
→ Subscribes to newsletter
→ Now receives both text AND audio
→ Lower churn (two consumption formats)
With audiclip’s AI generation, the podcast costs nothing to produce. No recording. No editing. No studio time. Your newsletter IS the production — audiclip just converts the format.
The podcast becomes a free lead magnet that runs indefinitely, generates new subscribers passively, and costs nothing beyond what you’re already spending to write your newsletter.
Your newsletter is a lead magnet. Your podcast is the other one.