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The highest-performing teams have an invisible asset: shared context. Everyone knows the same things. References land without explanation. Decisions happen fast because everyone’s working from the same mental model.
Low-performing teams have information silos. Each person reads different things, follows different sources, and builds a different mental model. Meetings are spent catching each other up instead of moving forward.
How teams try to build shared context today:
None of these build ONGOING shared context across the entire team.
Create a shared audiclip station. Everyone on the team saves articles they find relevant. The daily podcast covers everything the team saved.
What changes:
Day 1: 5 people saving different articles. Day 30: The team has shared context on 150+ articles. Patterns emerge. Language aligns. Day 90: The team thinks faster because they share references. “Remember that article about [X]?” → everyone nods.
This compound effect is impossible to achieve through Slack links or meetings. It requires daily, passive, shared consumption — which is exactly what a team podcast provides.
Your team in Tokyo saves Japanese articles. Your team in Berlin saves German articles. Your team in SF saves English articles. Everyone listens to the same podcast — in their own language. Shared context. Every language. 100+ supported.
The team that hears the same things decides the same way. Build the shared brain.