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Your comms team uses Meltwater, Cision, or Brandwatch. Every morning: 50-100 media mentions in your inbox. Company name. Competitor names. Industry keywords.
You scan the subjects. Click maybe 5. Read 2. Delete the rest.
The alerts work. The consumption doesn’t.
Take the 10-15 most relevant articles from your media monitoring and save them to audiclip. Tomorrow morning: a 20-minute podcast covering what the media said about you, your competitors, and your industry.
For the comms/PR team:
For the executive:
| Media Monitoring Alerts | audiclip Briefing | |
|---|---|---|
| Format | Email with 50-100 links | 20-min podcast, curated |
| Consumption | Skim subjects, read 2 | Listen to all 10-15, absorb each |
| Context | Headline + link | Two hosts discuss implications |
| Timing | Alerts arrive all day (distracting) | One briefing, morning (focused) |
| Cross-language | Separate feeds per language | All languages in one podcast |
During a crisis, media coverage is overwhelming. Dozens of articles per hour. Your team is responding, not reading.
Save the key articles as they surface. Generate podcast updates. The executive team hears the media narrative evolving — without opening a single link during the crisis.
Your brand is mentioned in Japanese press, German media, Brazilian outlets. Your media monitoring tool captures them. You can’t read them all.
Save them to audiclip. Listen to all of them — in English. Your global media coverage, in one language, in one podcast.
Alerts tell you something happened. A briefing tells you what it means.