Your Donor Updates Are Going Unread. Make Them a Podcast.
Your nonprofit sends quarterly donor updates. Beautiful emails with photos, impact stats, and stories from the field. Open rate: 22%. Of those, maybe half scroll past the first paragraph.
Your donors care. They’re just overwhelmed — by your email AND everyone else’s.
Donor Communications as Audio
Turn donor updates into podcast episodes donors listen to during their commute:
Two hosts discuss your impact:
- “This quarter, the organization reached 12,000 students across 45 schools.”
- “Let me tell you about Maria in Guatemala — she’s the first in her family to attend college because of donor support.”
- “Here’s where donations went: 73% to programs, 12% to operations, 15% to fundraising.”
The second host asks donor questions: “How does this compare to last quarter?” “What’s the biggest challenge right now?” “Where does my donation have the most impact?”
Why Audio Engagement Matters for Fundraising
- Engaged donors give more — a donor who LISTENS to your impact report feels more connected than one who skimmed an email
- Retention improves — donor retention is the nonprofit’s biggest challenge. Audio creates a personal, recurring connection.
- Story format — nonprofit impact is STORIES. Stories are inherently listenable. Two hosts sharing a field story is more powerful than reading it in an email.
- Major donor cultivation — your $10K+ donors won’t read your mass email. But a personalized podcast briefing? That’s white-glove treatment.
Cross-Language for International Donors and Beneficiaries
Your US donors hear English. Your Latin American donors hear Spanish. Your European donors hear their local language. Your beneficiary stories from the field — told in the local language — can be shared in the donor’s language.
100+ languages. One set of content. Global donor engagement.
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Your donors gave because they care. Show them the impact — in their ears.